On the Analytics Page, you can get an overall view of your business health.
It is divided into 3 different sections:
Overview
Insights
Custom dashboard
You can filter this data using the filters provided. So you'll be able to compare the previous data with the newest.
Overview
From here, you can keep track of:
Stock details
Inventory value: This shows your total current stock value.
Deadstock value: This shows the amount of stock that is not expected to sell.
Seasonality: Indicates the seasonality in sales across your product range, showing how sales have changed compared to the last 30 days.
Service level per category
The graph below tracks the service level per category over the past few months. A sudden drop in the line may indicate issues with delivery reliability.
Click on a category to toggle its visibility, allowing you to view all categories together or analyse them individually.
Webshop metrics per category
In the chart shown below, you can see what happens per category.
You can see the current service level compared to the desired one.
Your goal is to keep the current service level as close as possible to your target service level.Check what is calculated to be lost sales per day.
In addition, you can see your stock value you have and also the amount on order. Also, the amount by which it has decreased or increased compared to the previous month.
Ideally, stock value in the A category should increase, while B and C categories should decrease—provided that your service levels remain stable.Finally, you can see the turnover rate per category. You want to have as many days as your cycle (order period + delivery time). This means that there is a buffer stock.
Insights
This is where you can see a detailed analysis of your shop's health.
Custom dashboard
With this feature, you can customise in a way that best suits your analysis needs. It gives you access to detailed metrics about your shop.
You can start by clicking "Add a chart" and choosing the one that best adapts to the data you want to display.
From this point, you just have to populate the chat with the information available.
You can then add them to your library by editing the dashboard to suit your needs.
This is just an example of what your Analytics page can look like, but you can add, export and explore several metrics that will add value and save a great amount of time from your daily operations.
This feature may incur additional fees, so reach out to your CSM for more details or contact Support at support@optiply.nl