📊 The Analytics Page
The Analytics Page gives you an immediate, overall view of your business's health and inventory performance.
At the top of the page, the dashboard is divided into three distinct tabs: Overview, Performance, and Supply.
Here is what you need to pay attention to in each section.
👁️ 1. The Overview Tab
The Overview tab is your daily snapshot. From here, you can keep track of three main areas of your webshop's performance:
A. Stock Details (Top Widgets)
These top-level metrics give you a quick pulse check on your capital and revenue:
Inventory Value: This shows your total current stock value across the warehouse.
Deadstock Value: This shows the amount of capital tied up in stock that is not expected to sell.
Revenue (month): Displays your current monthly revenue generation.
Lost Sales Value: Shows the estimated financial value of sales lost due to stockouts.
B. Interactive Metrics Graph
The main graph is highly dynamic, allowing you to plot various performance metrics across your ABC-XYZ categories (AX, AY, AZ through CZ) over a specific time frame.
Customising the View: Use the dropdown menu at the top left of the graph to select the exact metric you want to track (e.g., Gross Revenue Daily, Service Level, Deadstock Value, Inventory Growth, etc.). You can also adjust the date range and grouping (e.g., by Day) using the filters.
Tip: You can click on a specific category label (like AX or CY) below the graph to toggle its visibility, allowing you to view all categories together or isolate them to analyse them individually.
C. Webshop Metrics Per Category
This comprehensive table breaks down exactly what is happening inside each of your 9-box inventory categories (AX to CZ):
Desired vs. Service Level: Your goal is to keep your current service level as close as possible to your target desired service level.
Lost Sales Daily: Check the system's calculation of your lost sales per day due to stockouts in that specific category.
Inventory Value & On Order: See your current stock value and the amount currently on order.
The Ideal Scenario: Ideally, your stock value in the A categories (AX, AY, AZ) should be prioritised and healthy, while your C categories should be minimised.
Inventory Position: Your current physical stock plus stock on order.
Turnover Time: You want your turnover days to match your purchasing cycle (order period + delivery time). If it matches, it means you have a healthy buffer stock in place.
Trend & Seasonality: Instead of a global view, you can now see the specific growth trend and sales seasonality percentages broken down for each individual category.
📈 The Performance Tab
The Performance tab provides a deep, granular dive into how your inventory is moving over time. While the Overview tab gives you a snapshot of today, the Performance tab helps you analyse historical trends, compare date ranges, and spot overarching supply chain patterns.
At the top left, you can use the date filters to define your exact reporting period and set a comparison period (e.g., comparing the "Last 30 days" against the "Previous period").
A. Top Performance KPIs
These four widgets give you an immediate health check on your core inventory metrics, complete with green/red indicators showing how they compare to your previous period:
Service Level: Your overall delivery reliability percentage.
Turn Over Time: The average number of days it takes to cycle through your stock.
Inventory Growth: The percentage by which your inventory volume has expanded or contracted.
Supply Chain Length: The average number of days in your complete supply chain cycle.
B. Historical Trend Graphs
The middle section of the dashboard is dedicated to visualising your data over time. This area is divided into two columns of interactive graphs:
Service Level Trends (Left): Track your overall service level, compare your Desired Service Level against your Actual Service Level, and view your service level broken down by specific ABC-XYZ categories to see which item groups are underperforming.
Inventory & Turnover Trends (Right): Track your overarching Inventory Position (which maps your physical stock against on-order stock, overstock, and deadstock). Below that, you can track your Turn Over Time globally, and then broken down by ABC-XYZ categories.
C. Category Distribution (Pie Charts)
This section gives you a quick visual breakdown of how your capital and catalog are distributed across your 9-box ABC-XYZ categories (AX through CZ).
Number of Products: See which category holds the bulk of your actual SKUs.
Inventory Value: See where your capital is tied up.
Gross Revenue Daily: See which category is actually driving your daily income.
Lost Sales: Instantly identify which category is costing you the most money due to stockouts.
D. Detailed Webshop Metrics Table
At the very bottom of the page, all the visual data is consolidated into a granular, daily table. This table breaks down your exact metrics day by day, allowing you to scroll through and identify the precise date a metric spiked or dropped. It tracks everything from your daily Overstock and Deadstock values to your specific Daily Revenue and Seasonality percentages.
📦 3. The Supply Tab
The Supply tab shifts your focus from what you are selling to how you are buying. This dashboard acts as a comprehensive vendor scorecard, allowing you to analyse inbound metrics, evaluate supplier reliability, and track your overall purchasing efficiency.
Like the Performance tab, you can use the date filters at the top to define your reporting period and set a comparison period.
A. Top Supply KPIs
These four widgets give you a quick pulse check on your purchasing habits and your suppliers' reliability, complete with trend indicators comparing against your previous period:
Percentage placed from advice: Tracks your "Purchase Automation"—how often your actual placed orders match Optiply's algorithmic advice.
Proposed in full: The percentage of purchase advice that was proposed completely.
Delivery in full: A vital supplier metric showing the percentage of orders where the vendor shipped the exact quantity you requested without missing items.
Delivery on time: Tracks supplier punctuality, showing the percentage of orders that arrived on or before the expected delivery date.
B. Current Supplier Metrics Table
Below the KPIs is a massive, highly detailed ranking of your vendors. This table allows you to compare all your active suppliers side-by-side across dozens of data points. Key columns to watch include:
Order & Spend Tracking: Number of Orders Placed Past Year, Number of Overdue Orders, Spend YTD, and Spend Past Year.
Capital Metrics: Yearly Revenue (generated from this supplier's goods), Inventory Value, and specific Inventory Value for Category A Products.
Risk Metrics: Deadstock Value, Overstock Value, and Unrealised Sales Value tied to each vendor.
Vendor Scorecard: Delivery in Full, Delivery on Time, and Service Level per supplier.
C. Supplier Trend Graphs
The middle section of the dashboard visualises your supply chain data over time. Unlike the Performance tab, which plots by product category, these interactive line graphs plot your metrics by supplier, allowing you to spot specific vendor trends:
Service Level: Track how reliably a supplier's goods are staying in stock over time.
Spend (year to date): Visualise your accumulated financial spend per vendor.
Inventory Value: Track the total capital tied up in stock from specific suppliers.
Inventory on Order: Monitor the pipeline volume of incoming stock from your vendors.
D. Detailed Daily Supplier Metrics Table
At the very bottom of the page, all of the supply chain data is consolidated into a granular, daily breakdown. Similar to the Performance tab, this table tracks your exact vendor metrics day by day. You can use the dropdown filter above the table to isolate specific data views, making it incredibly easy to pinpoint exactly when a supplier's delivery times started slipping or when your spend with a vendor spiked.
❓ 4. Frequently Asked Questions (FAQs)
Why is my Deadstock value so high?
Deadstock represents items that have had zero (or near-zero) sales velocity over a long period. If this number is high, you may need to review your "C" or "Z" category items or consider running a promotion to clear out old inventory and free up that tied capital.
What does it mean if my current Service Level is much higher than my Desired Service Level?
While having a 99% service level sounds great, if your desired level was set to 90%, it means you are likely holding way too much buffer stock for those items. You are tying up cash unnecessarily to prevent stockouts that your strategy deemed acceptable.
Note: Some advanced analytics features may incur additional fees. Reach out to your CSM for more details or contact Support at support@optiply.nl.