Promotion Feature

A promotion is a period in time, in which the users planned an increase in the expected demand pattern for a subset of their products.

Customers often deploy marketing activities to try to increase sales for their products. Think of TV advertisements, changes to their website or email campaigns. These activities might improve future sales for the products that are affected by the promotional activities. Before the Promotions Feature, there was no way for customers to systematically update the information about these promotions to our system. This results in us not knowing about the possibility of increased sales, and we could not adjust our advice.

A single promotion can can be related to multiple products at the same time and a product can be related to multiple promotions (at the same time).

 

1. Creating Promotions

a. When Promotions setting is active for your webshop, you have an option that appears on the left control panel of your Optiply Dashboard. That options allows you to create Promotions by clicking on the "Add New" button.

b. In this main Promotions window you have resumed information about the key characteristics of the promotion including period of time, expected uplift and number of products added to the promotion.

c. You have many different configuration options to change the impact that the promotion will have on your products and the advice given by Optiply. These options are available when you create a promotion or when you edit one that already exists.

Promotion Name: the name of the Promotion so that you can easily identify it and apply it to the desired product subset

Start / End Date: start and end date of the promotion and the time period that it will impact the products demand

Uplift: settings that configures the expected demand based on the promotion. The increase can be denoted as a relative increase of the demand, or as an absolute increase of the demand

Uplift Type - Relative: a relative increase is described as a percentage of the original expected demand, e.g. 50%. Say we have a current continuous demand of 1 per day , then the a relative promotion of 50% results in a demand per day of 1,5.

Uplift Type - Absolute: an absolute increase is an integer value added or subtracted to full time interval of the forecast, e.g. 200. Say the promotion has a time interval length of 10 days. An absolute increase of 200 results in an increase to they demand per day of 200/10 = 20. The existing demand per day will be increased with 20 each day. 

2. Adding Products

a. Once the promotion has been created and configured, you go to the Products options from the left control panel and for each product you will see Promotion configuration options in the bottom of the product details

b. When you add a product to a Promotion it will be affected by its settings, but you can also edit the uplift for each specific product in the Promotion. The expected increase can differ per product. Therefore, the expected “promotion increase” can be overwritten by a product specific increase. This effectively becomes a conditional increase and overrides the initial promotion uplift in both amount and type. Adding "%" to the value that is input in the product uplift defines if its absolute (without %) or relative (with %).

c. In the future, the product sales graph will instantly show the increased demand of that product within the configured promotion period.