{"slug":"how-to-deal-with-new-products","sourcePath":"how-to-deal-with-new-products.md","title":"Plan the first purchases for a new product","status":"reviewed","editorialStatus":"customer-ready","publicationBlocker":"","publishable":true,"needsReview":false,"reviewReason":"","category":"products","lastReviewed":"2026-09-27","excerpt":"A new Product has little or no representative sales history, so its first forecast and purchase advice are provisional. Use your launch plan and market knowledge alongside Optiply until…","wordCount":297,"readingMinutes":1,"articleType":"How-to guide","qualityFlags":[],"searchText":"plan the first purchases for a new product a new product has little or no representative sales history, so its first forecast and purchase advice are provisional. use your launch plan and market knowledge alongside optiply until… plan the first purchases for a new product a new product has little or no representative sales history, so its first forecast and purchase advice are provisional. use your launch plan and market knowledge alongside optiply until enough demand has been observed. the products list and product header can show a new label. treat it as an early-product indicator, and treat early purchase advice as provisional while representative demand develops. review the full supply cycle before changing the first proposed quantity, consider: - reorder period; - supplier and product lead time; - moq and lot size; - expected launch demand; - stockout cost versus dead-stock risk; - how quickly a follow-up order can be placed and received. a short and flexible supply cycle can support a cautious first quantity because the product can be replenished again soon. a long or infrequent cycle can justify a larger manually reviewed quantity. when the forecast is zero a product can still appear in purchase advice while the visible forecast is zero or limited. new-product logic, current stock, negative demand or backorders, purchasing constraints, and the time covered by the advice can all affect the result. do not assume that zero forecast always means “order nothing,” and do not rely on a historical snooze action unless it is visible in the current interface. review the product, supplier relationship, stock position, moq, lot size, and advice period. review rather than blindly accept 1. compare the proposal with the launch plan and the next possible delivery. 2. apply current moq and lot-size constraints. 3. confirm the supplier product and lead time. 4. monitor early sales and stock closely. 5. revise later orders as representative demand replaces assumptions. there is no fixed customer-facing maturity date that applies to every product. continue reviewing early advice until the observed demand is representative for your situation. see why a product is missing from purchase advice for the inverse troubleshooting case.","customerSafe":true,"body":"# Plan the first purchases for a new product\n\nA new Product has little or no representative sales history, so its first forecast and purchase advice are provisional. Use your launch plan and market knowledge alongside Optiply until enough demand has been observed.\n\nThe Products list and Product header can show a **New** label. Treat it as an early-product indicator, and treat early purchase advice as provisional while representative demand develops.\n\n## Review the full supply cycle\n\nBefore changing the first proposed quantity, consider:\n\n- reorder period;\n- supplier and Product lead time;\n- MOQ and Lot size;\n- expected launch demand;\n- stockout cost versus dead-stock risk;\n- how quickly a follow-up order can be placed and received.\n\nA short and flexible supply cycle can support a cautious first quantity because the Product can be replenished again soon. A long or infrequent cycle can justify a larger manually reviewed quantity.\n\n## When the forecast is zero\n\nA Product can still appear in purchase advice while the visible forecast is zero or limited. New-product logic, current stock, negative demand or backorders, purchasing constraints, and the time covered by the advice can all affect the result.\n\nDo not assume that zero forecast always means “order nothing,” and do not rely on a historical Snooze action unless it is visible in the current interface. Review the Product, supplier relationship, stock position, MOQ, Lot size, and advice period.\n\n## Review rather than blindly accept\n\n1. Compare the proposal with the launch plan and the next possible delivery.\n2. Apply current MOQ and Lot-size constraints.\n3. Confirm the Supplier product and lead time.\n4. Monitor early sales and stock closely.\n5. Revise later orders as representative demand replaces assumptions.\n\nThere is no fixed customer-facing maturity date that applies to every Product. Continue reviewing early advice until the observed demand is representative for your situation.\n\nSee [Why a product is missing from purchase advice](/article/why-a-product-is-missing-from-purchase-advice) for the inverse troubleshooting case."}