🧮 The Algorithm Settings
The Algorithm Settings page is where you get to look under the hood and fine-tune the core logic that powers Optiply. By adjusting these parameters, you directly influence how the system interprets your past sales data to calculate future purchasing advice.
To access these configurations, navigate to Settings in the main top menu, then select Algorithm from the left-hand sidebar.
📅 1. Yearly Seasonality
The Yearly seasonality factor allows you to tweak the mathematical blend of your forecasting. It determines how much weight the algorithm gives to last year's historical sales versus your current, immediate sales trend.
How the math works: The number you input here represents the percentage of last year's sales used in the calculation. The lower the value, the higher the impact from current sales trends.
1.0: The forecast relies 100% on exactly what you sold at this time last year.
0.5: The forecast uses a balanced 50/50 split between last year's sales and your current sales momentum.
0.25: The forecast heavily favours your current momentum, taking only 25% of last year's sales into account and relying 75% on the current trend.
Adjust this factor according to how rapidly your business is scaling or changing compared to the previous year!
📈 2. Outlier Filtering
Sales data is rarely perfect. The Outlier filtering toggle allows you to automatically filter out extreme, abnormal spikes in sales so they do not artificially inflate your future forecasts.
When to use it: Leave this turned "On" if you frequently run short, aggressive promotions (like Black Friday or a weekend flash sale) or occasionally receive massive, one-off B2B orders. Filtering these outliers ensures Optiply doesn't mistakenly think you will sell that massive quantity every single normal week.
🏢 3. Wholesale Mode
B2B and wholesale businesses have vastly different purchasing and selling rhythms than standard B2C e-commerce shops. When you toggle the Wholesale setting to "On", Optiply restructures the algorithm specifically for a wholesale scenario.
Activating this setting applies three major changes to the algorithm:
Relaxed Outlier Filtering: The system will look at demand patterns differently. Massive bulk sell orders that would be considered "abnormal outliers" for a regular e-commerce shop are treated as normal, expected behavior for wholesalers and will not be filtered out.
Extended History: A much longer sales history will be taken into account, making your long-term seasonality forecasting even more accurate for bulk purchasing.
No Demand Imputation: In standard e-commerce, if you have 0 stock and 0 sales, Optiply assumes you could have made sales if you had the stock (demand imputation) and factors those "lost sales" into the forecast. In Wholesale mode, Optiply will not impute demand data. If there is no stock and no sales, the algorithm assumes the data is trustworthy and takes it at face value.
❓ 4. Frequently Asked Questions (FAQs)
I am a hybrid business (B2B and B2C). Should I turn Wholesale mode on?
If your primary revenue driver and inventory movement come from large wholesale orders, turning this on is usually beneficial so your bulk orders aren't filtered out as outliers. If you are unsure, reach out to your Customer Success Manager or support@optiply.nl to discuss which algorithm structure fits your specific data profile best!
If I change the Yearly Seasonality factor, when will my purchasing advice update?
Any changes made to the core algorithm settings will trigger a recalculation during the next overnight sync. You will see the updated forecasts reflected in your purchasing advice the following morning.